Web Design Cost


You can create your own online site if you have the time and the inclination. There are lots of website builder tools out there to support your laudable efforts, and doing your own work eliminates the time and effort you’ll spend communicating what you want, a pain point for almost all design projects (just ask the two kindergarteners in a heated scrap about whether red or blue blocks should go on the block tower next).

You can also look into web design services, hire someone to create a site for you: someone well versed in web design, someone who really knows what they’re doing. Or maybe they just think they are experts. Maybe they don’t have the experience, the talent, the communication skills, the resources, or the training to do what they want you to pay them to do.

Either way, if you’re a regular everyday business owner, someone without deep pockets and with plenty of other things to do besides sit in front of your computer, you are probably thinking that no matter how you go about getting a website, design cost is your bottom line. Which makes sense, as money truly does not grow on trees.

So, just how much can you expect to fork over for a decent web site? Design tools and design services are certainly out there, as any five-second Google search will tell you, but if this range of cost were a strong swimmer, it could probably make it across the English Channel without much trouble, maybe even back again. It’s big, extending from free (though you can look here to see what free will get you), to doable, to a little bit beyond my budget… to terrifying.

Speaking of swimming the English Channel, small business owners who want to get online do feel that some propositions for web design leave them in the cold. Because the price is high, the expectations for assets (all the info about your business and brand that goes into a website) are too involved, or the lack of communication is preposterous, they are left floundering for a solution that they can actually afford, preferably one that looks, smells and acts like a decent website.

Enough chatter. Here’s some info on pricing. It’s subject to change, and can’t possibly cover what’s out there because that’s a compendium and this is just a wee article. Use well, and good luck.

By the Hour

Expect to pay between $1,000 to $10,000 for an ecommerce website, depending on how experienced the designer is and where he/she lives. You can get quotes online for offshore/outsourced designers, pay a student to do the work, or invest in the talents of a professional experienced designer. If your website is just an online calling card, or brochure site, the cost is about half that. You can look for the best deal online and shoot out the job for designers to bid on, or you can shop local. One benefit of getting a local designer to create your website is that you know where they live, and that simply means they have a local rep they probably trying to build, so other local merchants or businesses will use their services.

Whether you get an hourly quote from a random designer offshore or from a clever college grad who’s aunt goes to the same church as your sister’s dentist, you should beware of unexpected costs, a longer timeline than you expected, and a designer/client mismatch. You can guard against these issues by:

  • Getting all the facts up front regarding cost
  • Having a clear idea of what you want before you begin, since the more you know, the less leeway there is for the designer to get it wrong
  • Taking the time before hiring the designer to see how they communicate, respond, etc. Ideally, you will speak with other clients who have worked with them and you will have reviewed their portfolio.


Some web design services are a mashup of website builder tools and professional web design services. If you go this route, you can expect to pay between $500 and $2000, depending on whether it’s a brochure or ecommerce site, what size of website you’ll need and how much help you want.

For example, you can get a basic five page website created by a professional using a website builder template that you selected, have a chance to look it over and request changes, and be up and running at the lower end.

Or you can spend more on a custom website that’s time-boxed (where a designer does most of the work, it’s customized, but it’s scheduled throughout and will move forward with or without your say-so) and customized. This higher end option still provides a custom result and you get more input, more opportunities to have the design changed if it doesn’t suit you, but the overall cost is much more definite. Instead of an accumulation of hours you get with a private web designer, companies that offer these hybrid services (elements of control + cusomization) can tell you exactly how much you’ll have to pay. Often you can request more modifications and tack on additional costs once the agreed upon work is complete, which is much different from finding out later that you’ve just spent more on your website than you ever planned to!


  • Software
    You can make your own website for about ten bucks a month, depending on how you do it. If you purchase website software (Dreamweaver, FrontPage) you’ll pay between $150 and $400. Cheap versions are around too, but buyer beware. Sometimes it’s just worth it to pay more now and save later (on money, stress, time, do-overs, etc.)
  • Tools
    HTML editors, Flash software, form builders, graphics, and more tools are out there. If you are comfortable with these terms or you have the time and energy to invest in learning about and using these free/cheap tools, you won’t be disappointed by the selection. In fact, the opposite is more often the case, and would-be DIY designers are quickly overwhelmed by too many options and no one to guide them through it all. That said, if you have the pioneer spirit and not a lot of ready cash, this might be your best bet.
  • Templates
    Companies that recognize the time/capital limitations for businesses and anyone else have come up with solutions that make it easy and fast to set up a web site. Design templates that can be tailored to fit with your business and brand are better than ever. In addition to the basic website, you can expect a load of apps to make your site interactive, critical these days.

Reinventing the wheel is an option if you have the time and you want to learn to build websites. But it’s definitely not mandatory these days. As long as you know how to avoid the pitfalls of exponential costs and unending timelines, as long as you can sift through your options-and especially if you have on hand someone in web design who knows what they’re doing-you can expect to have your own unique URL in no time, a place for your current and future customers or clients to find you.

Find A Great Web Designer By Style, Budget, And Location


So you’ve decided that you want to make a website but you don’t know the first place to look for web designers at an affordable price. Hopefully this article is what you’ve been looking for.

Let me start off by telling you that there are 6 main methods for finding web designers offline and online. The difference between finding web designers offline and online is that finding a web designer online is done through the internet and you can connect and work with web designers worldwide but there is no face to face communication. While finding a web designer offline may involve phone calls and more work on foot, meeting with designers to talk about your site and meet your designer.

Some people may prefer offline more than online and vice versa. The advantages of finding a designer online are that there a hundreds made immediately available at the click of a button if you know where to go (discussed later in this article). The disadvantages are that you probably won’t meet your designer and you can’t ‘check them out’, per say, so you may not feel comfortable, having not met face to face. In this case you would prefer the offline methods of finding a web designer. The advantages of this are that you will get to meet face to face with your designer and be able to discuss things in more detail with them. The disadvantages are that you will have to look a little longer and harder for these designers and the price may be higher for them.

The Online Methods Include

  • Finding designers through related forums (quite effective)
  • Out sourcing them at freelance sites (take caution)
  • Finding them through search engines like Google, search example: London web designer
  • Online Business directories
  • Online Classifieds sites (Craigslist)

The Offline Methods Include:

  • Yellow Pages
  • Newspaper (classifieds or advertisements under services)
  • Local Business Directories
  • By recommendation (effective)

Hopefully I have put you well on your way in finding a suitable web designer for your business or other purpose. But when looking for a web designer please take cautions as you may come across either a scammer or a ‘newbie’ web designer who doesn’t really know what he’s doing. Although these 2 groups are in the minority, you should still take precaution. One way you can do this is to check their portfolio and verify them with their previous clients. If a web designer doesn’t have a portfolio, stay away because this usually means they fall into these 2 categories.

Also check what form of payment they accept, a good designer, actively online should accept at least 2 payment methods including but not limited to PayPal and MoneyBookers. Others include Google Checkout, eGold and NoChex. These are secure payment methods which protect your bank details but some can still be exploited for scamming such as PayPal which has various complaints from people who have been scammed through them (always read the TOS & other such agreements).

Steps To Choosing A Web Design Company


One of the most important steps for designing a website for any business is choosing the best web design for that business. There are many different types of businesses out there, and in addition, there are many different types of websites and web designs out there.

By choosing a web design that is optimal for a certain business in a certain niche, the business can greatly enhance its success from marketing online, and an outstanding web design can help the website to attract many new visitors and entice visitors to visit the website very frequently.

A Local Business That Has Certain Locations

The first thing to consider when looking for the best web design for your business is the type of business that you have. If a person is the owner of a business that focuses on encouraging customers to walk into a building in their area and visit the business, the business owner may want to focus on having a website that provides information.

A dental office, medical office, car rental company and others that do business at a certain location should provide a wide range of information about their business, and they should provide a large amount of contact information for their business.

In addition, this type of business could provide a contact form that allows a potential customer to fill out some basic information, and as a result, potential customers will receive a call or an email from the business.

Focusing On Generating Leads

If a business or website is focused on generating leads, the web design should be simple and straightforward. A business or a website owner that wants to generate as many leads as possible shouldn’t use a web design that is particularly complex or has a lot of different links.

Instead, they should use a web design that greatly encourages potential customers to fill out a form in order to generate a high quality lead. The form should be on the front page of the website, and all information on the website should directly or indirectly encourage the visitors to fill out the form, sign up for a free trial, sign up for a membership or perform any other action on the website that successfully generates a lead.

An Authority Website

An authority website is a website with a large amount of pages and a significant amount of high quality content. Website owners and business owners that have authority websites update their content consistently, and these types of websites usually rank very high in the search engine results pages, also known as the “SERPs”, for targeted keywords.

Since the Google algorithm updates that are called Panda and Penguin, authority websites have become some of the best websites and highest ranking websites on the Internet.

The web design for an authority website will focus on providing large amounts of high quality information regarding a particular niche. The web design for an authority website will provide a wide range of different links to other pages on the website, to other sources of information regarding the same niche, to articles and press releases, to different blogs regarding the same niche and to many other webpages and locations on the World Wide Web.

An authority website should be a large, comprehensive website that can keep visitors reading for days.

A News Website

Some businesses focus on news websites, and the website owners of news websites frequently update important information regarding certain subjects. These types of websites should have a web design that has a lot of information, and this information should be in the form of news stories.

The news stories can be organized by dates, subjects and writers, and having a very well-organized news website can encourage visitors to keep reading different articles and updates on the news website.

These types of websites are frequently large, and in order to successfully compete against other news websites, it’s vital to consistently update the content of the news website everyday with new and important information, articles and stories.

On a news website, the website owner should place important and relevant links to other articles and stories at the bottom of every article or within each article, and these links will encourage visitors to keep reading interesting and important stories that are related to certain niche or subject.

Web Designing Overview

Web site designs are very simple structures. Like the organizational chart that define your company, designing starts from the top on down.

Website designs can be elaborate. Hugh companies have many departments and divisions. The organizational charts for these companies may be complex. However, all effective website designs have the simple top to bottom structure.

Web designs can be modified as your company grows. So start simple if you are a new start-up, start simple and add to the design as you expand your resources. The same is true for the hobbyist.

Website design or web design follow some standard, natural steps:

  • Step 1
    Start writing your content.
  • Step 2
    Define your goal or purpose.
  • Step 3
    Decide on your WebPage structure.
  • Step 4
    Decide how to manage your content.
  • Step 5
    Decide on a domain name.
  • Step 6
    Secure your hosting and domain name.
  • Step 7
    What about graphics?
  • Step 8
    Consider maintenance and update tasks.
  • Step 9
    Decide how to measure success.
  • Step 10
    Update your content.

Web Design Steps

Covering basic concepts in website design and development is valuable and sensible for your project. Small business, hobby or leisure; web site designing can be fun.

But, wouldn’t it be non-productive to start a project without knowing what it is you want to accomplish?

Why Websites Fail?

The failure of most websites on the internet is from lack of planning.

Here is how it goes for 95% of websites on the World Wide Web:

  • You have an idea and the passion to build your own web site.
  • You pick a great domain name.
  • You find a cheap or free hosting account.
  • You put up some pictures and write a paragraph or two about your company.
  • No ones visits your site.
  • You lose interest and motivation to continue.

Plan to succeed by taking steps, defining goals, and be prepared for your success.

More about website design steps

Is what every one on the internet is looking to find. You use the internet to get information and after getting the information, you decide what to buy and where to buy it. For the hobbyist, you search for information on how to do-it-yourself or what you will need or for places to talk and interact about your passion.

Content is the fuel that drives the World Wide Web. The internet is all about words and how you use them.

Design your website with a goal or purpose in mind. What are you trying to say? Who are you trying to say it to? What are you ‘selling’? Who are your competitors?

Set goals so you can measure your true success. Wanting people to visit my site is NOT a goal. Wanting 50 visits per day within the next 120 days is a goal.

Giving your goal a time frame makes it possible for you to monitor and adjust; try something different to achieve the goal or change the goal if it’s too big to accomplish within the time frame.

Goals help to keep your website design focused and motivate you to perform over time.

Webpage Structure
Is the page layout. How many columns? Navigational buttons on top or side?

You see a site and you like ‘the feel’ or ‘look’. You want your WebPage structure to follow that layout. I like navigational buttons (home, about us, etc.) on the top and one column WebPages. What is your preference?

Content Management
Is how you edit, add, move or delete your content, usually with the help of software like DreamWeaver or WordPress. FrontPage is another content management system. You can hire a content management agency or do it yourself with the use of software tools.

Domain Name
Is the address or URL of your website. It’s like your phone number. I can dial you up by putting your URL into my browser. There are hundreds of articles with suggestions on how to choose a domain name.

Basically, your name should include a single word description of your business, hobby or passion.

Hosting Your Domain
If your domain name is like a phone number, you’ll need to choose a phone company to handle your calls.

Your hosting account is your phone operator and directs all your calls to your WebPage. You have to have a hosting account to get onto the World Wide Web.

Your host is the only way your website can communicate with other websites on the internet.

Graphic Designs
Are the pictures, background and other images you find on a website. There are hundreds of thousands of free graphic designs. Your logo is a graphic.

You can build one yourself with a program like Photoshop.

There are also free online logo design makers. You can purchase an exclusive and unique design from a professional.

Maintaining And Updating Your Website

Sometimes something goes wrong. Who or how will you get your website design ‘fixed’? Is there support available for the do-it-yourselfer?

Keep your passwords secure and you’ll have no troubles keeping your WebPages up and running smoothly.

Measuring Success
You measure your success by comparing your performance to the goal you set. You adjust, modify or change as needed to make sure you hit your goal.

Be careful comparing your website design to others. They may not have the same goals as you. Measure your success by monitoring your website design goal.

Update Your Content
The most effective way to update your website content is add WebPages to your web site on a regular basis. Content is the fuel that runs the internet. It also runs your website design so add gas to keep it running.

Web Designing Conclusions

Web design and website designing is more than just putting up a website. It’s building your passion. It’s your vision. Treat it with respect. Write your content with your words. Set meaningful goals for success. Consider all aspects of project. Keep it simple and focused. Choose your domain and hosting with care. Remember, web designing is a process. Enjoy the process of growth and development that website designing offers.

Giveaway Your Web Design Skills

Giving away your know-how can be an effective way to market your web design skills. Use the tips below to decide whether to make information available to consumers as a strategy for gaining customers for you web design business.

Providing how-to information can attract people to your website or blog who don’t believe that they’re interested in buying your service.

Getting traffic has its own benefits in terms of search engine optimization and so on, but turning that traffic into customers can actually be helped by giving away detailed information about what’s involved in a specific aspect of web design.

Don’t require people to provide you with email addresses or contact information or to purchase a subscription in order to access you how-to articles. Instead, let the articles stand alone as genuinely educational information that you’re making easily available.

You are not in competition with other sites that train people how to do web design but you are trying to get customers for your web design business. Even if similar information is available on other sites, your site will receive increased traffic if it doesn’t require sign-ups or subscriptions in order for users to access the information you’re explaining.

When you compose your how-to information, avoid keeping it simple. You want potential customers to know that professional web design can be very complicated.

You should detail the confusing aspects of what you’re explaining in your how-to section because you want consumers to understand the complicated aspects of web design that distinguish the rookies from the pros like you.

By using how-to articles, you get to address potential customers who are interested in a service you offer but are hoping to be able to avoid paying you for that service. Customers can call you after they realize from your how-to article that what they’re interested in accomplishing is more complex than they anticipated.

You can avoid having to justify your price to potential customers by using how-to articles because your how-to information will likely attract potential customers who are prepared to pay more for web design based on their interest in your how-to subject matter rather consumers interested in simple-to-create web designs from templates.

Let your how-to articles explain the details of what you do rather than composing a detailed presentation to provide to potential customers who contact you. Let your how-to information explain some of what you do and use your time with customers to explain other aspects of your business transaction such as costs and time frames.

Include pitfalls in your how-to articles in clear terms about what can happen if a particular function works incorrectly. Then, include steps that a person should take to avoid the pitfall. You should not deliberately make the task more complicated than it is nor should you make the problems caused by mistakes more serious than they are but you should not avoid covering them either.

Web design involves more than most consumers know about and you should use your knowledge in the form of how-to articles to help communicate this message indirectly to potential customers. Use the tips below to compose and place how-to articles on your website or blog to gain customers.

Why to Use Png Images Instead Jpeg

The PNG image file format is not new to the web. It originally developed in the mid-90s as a solution to the shortcomings of the traditional GIF image file format. However, because early browser applications offered only spotty support for the PNG’s advanced features, web designers, developers were limited in its use.

One large hurdle in particular faced by PNG’s was Microsoft Internet Explorer (IE). Far and away the most popular browser, IE offered particularly poor support for the file format. However, with the release of IE 7 as well as several JavaScript hacks, this has all changed, and PNGs are more popular than ever.

But who cares!? And besides being one letter short of my favorite 1972 video game, what makes a PNG so great? Below, are three reasons why PNGs are the best image format since the Polaroid.

Alpha Transparency

As compared to the GIF, PNG offers a far less basic form of transparency. With GIFs, a particular color (or colors) is able to be saved as transparent, leaving colors either entirely opaque or transparent. There is no in-between.

PNGs have a distinct advantage in this area. The PNG file format supports “semi-transparent pixels,” meaning a PNG can be saved with a soft drop shadow and floated over any background. It can be used as a watermark on a textured or gradiented background. It can even be smoothly faded from fully opaque to transparent, revealing the web page contents beneath.

Summerour.net features a logo which demonstrates this function. The homepage layout called for a logo with a soft drop shadow over a textured background of architectural sketches that regularly change. Using a GIF or JPG would be highly impractical, because every time the image changed, the logo’s background would need to be edited. A PNG, however, is floated over the image with a faded drop shadow, making the task quick, simple and dynamic. PNGs make the look and feel of your page flexible.

Lossless Compression
Every time a JPEG is saved and compressed, it loses some of the original file’s information and the image quality degrades. The GIF file format offers lossless compression (so the file can be saved and resaved without losing image quality), but it only supports a limited 256 color palette, making it useless for full-color photography and other such complex images.

PNG offers the best of both worlds. It displays full color photographic images, like the JPEG, but it also supports a managed color palette, like the GIF format. While the PNG will typically have a larger file size than the JPEG for photographic images, it does have a distinct advantage: its compression is lossless, meaning images never degrade in quality or suffer from “compression artifacting” which affects many JPEG images.

The results are crisper, brighter images that will “pop” on your pages unlike ever before.

They’re Self Optimizing

Adjusting the brightness and contrast of images to look correct on a wide variety of monitors and operating systems is a common problem facing web designers. This problem is primarily related to different monitor Gamma settings.

Gamma is a method monitors use to distribute their luminance evenly across the display. Unfortunately, different operating systems (in particular the Mac and Windows) use different Gamma settings. So an image that is color-corrected for the Macintosh operating system may look too dark on the Windows operating system and vice-versa.

The PNG file format offers a solution for this problem. The image can be saved with built-in Gamma correction, enabling it to anticipate the operating system’s Gamma settings and automatically adjust its brightness and contrast. By using a PNG, designers can simply color-correct the image for their personal operating systems and let the PNG do the rest.