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"App_Offline.htm" feature provides a super convenient way to bring down an ASP.NET application while you updating a lot of content or making big changes to the site where you want to ensure that no users are accessing the application until all changes are done.
The way app_offline.htm works is that you place this file in the root of the application. When ASP.NET sees it, it will shut-down the app-domain for the application and instead send back the contents of the app_offline.htm file in response to all new dynamic requests for the application. When you are done updating the site, just delete the file and it will come back online.